Electrolux Design DNA Series

Good design doesn't happen by accident. The Design DNA Elements is a series that dives into nine key components that make Electrolux stand out and appeal to consumers and all their senses.

"Design is the key to creating great experiences that represent Electrolux," says Terence Tan, Designer.

"As we shift our focus to user experiences, we need to appeal to all consumers' senses," he says. "The Electrolux Design DNA provides a framework to create multisensorial experiences that are more human and sustainable, both physically and digitally. This series is created to showcase this design framework and demonstrate how they impact our design processes, and ultimately our products."

Our designers will share their passion and insights with you, hopefully inspiring new ways of thinking about these elements in the context of your own work.